You wrote the blog post. The social posts should write themselves.
Hook up an RSS feed, your blog, or any webhook. FoPost drafts a per-platform version of each new item and queues it across the networks you picked. Every run is logged step by step, so you can see exactly what fired and what it produced.
Blog post in. Four platform-shaped posts out.
Real shape of one automation: the trigger that watches your source, the transform steps that shape the item, the delay that spaces the sends out, and the per-platform drafts it produced.
5 things I shipped this week as a solo founder, and the 1 thing I deleted from the roadmap.
A pattern I keep seeing in solo founders shipping too much: they build what they think users want, instead of what users have already asked for.
TL;DR from this week's blog: solo founders ship more by deleting features, not adding them. Five real examples.
Every blog post you wrote that never made it to social.
You shipped the blog post. You meant to write the tweet, the LinkedIn version, the Bluesky version. You meant to. The blog got 40 readers because you never did.
You wrote the social posts a week later, after a Slack message from a friend asking why you hadn't talked about it. The launch window was already closed.
You do this every Monday. The blog publishes, the social distribution waits, the week ships at 20% of its possible reach because the boring half never happens.
Are automations for you?
For you if
- You write a blog, newsletter, or podcast and the social distribution is the bottleneck
- You publish updates from a CI pipeline, changelog, or product release feed and want them on social
- You run an RSS feed (yours or curated) and want each new item shared without 5 clicks per post
- You glued Zapier into your scheduler and want one tool that does the whole flow with validation
Not for you if
- You only post original content composed by hand. The composer is the right surface for that.
- You want AI to write each version. Automations run deterministic transform steps. AI rewriting lives in the composer, where you can read the draft before it ships.
- You want unattended publishing with no ceiling. Every rule carries a run cap so a runaway feed cannot flood your accounts.
Automate the part you keep skipping.
The blog post took the talent. The social distribution takes the discipline. Hand the discipline to a rule, keep the talent for the next post.
RSS, blog, or any webhook
Point at an RSS feed, your blog, your newsletter, your podcast feed, or any webhook from Zapier, Make, or your own backend. The trigger fires when something new shows up.
Shaped for each platform
Transform steps run in the order you set them: split a long body into a thread at any character limit, cut an excerpt, run the item through a platform's own formatter, add a prefix or a suffix, append hashtags. Same source, a different shape per network.
Delay steps between sends
Drop a delay into the rule and the next step waits. Two hours between platforms, a day before the follow-up, up to 24 hours per step. A backlog spreads out instead of landing in one burst.
A circuit breaker on every rule
Each automation is capped at 100 runs an hour. A feed that suddenly republishes its whole archive trips the breaker instead of flooding your accounts, and the run log shows exactly where it stopped.
Webhook triggers for anything
Every workspace gets a unique webhook URL. POST any event from Zapier, Make, your CI pipeline, your CRM. The automation runs against that event the same way it runs against RSS.
Run history you can read
Every run is logged with the trigger event, each step in order, what that step produced, and where it failed if it did. Export the run list as CSV when you need to show someone what fired and when.
Add source. Set rule. Forget.
Add the source
Paste an RSS URL, connect your blog, point at a webhook, or paste a podcast feed. The trigger validates and shows the last 5 items so you know it works.
Build the steps
Tick the accounts this rule publishes to, then stack the transforms it runs first: thread-split, excerpt, platform formatting, prefix, suffix, hashtags. They run top to bottom.
Space the sends out
Drop delay steps between publishes so four platforms do not fire in the same second. Each delay holds up to 24 hours. Leave them out and everything ships at once.
Save and watch the log
The automation runs in the background. Toggle it off any time without deleting it. Open the run history whenever you want to see what fired, what each step produced, and what failed.
Why this beats the Zapier glue you keep half-building.
Three ways solo founders try to automate the social distribution today. Only one of them is end-to-end, with per-platform shaping and a run log you can actually read.
Manual: write the tweet after the blog
What most founders default to
- Costs the talent twice: write the blog, then write 4 social versions.
- You forget half the time. The post ships with zero social distribution.
- When you do remember, it is a week late and the launch window is closed.
Zapier from RSS to your scheduler
What technical founders rig up
- $20 to $50 a month for Zapier on top of your scheduler.
- Same caption to every platform. No per-platform shaping.
- No run cap. A feed that dumps its archive dumps it on your followers.
- Breaks the first time the RSS feed schema changes.
FoPost automations
What you actually want
- RSS, blog, or webhook trigger built in. No glue tool.
- Transform steps shape the item per platform before it ships.
- Delay steps and a per-rule run cap, on by default.
- Included in your plan. No extra subscription, no AI credits spent.
Publishes to all major networks
Frequently asked questions
How often does RSS poll?
Can I customize what gets posted?
What stops it from spamming if my RSS dumps 50 items?
Can I trigger from Zapier or Make?
What if a draft fails to publish?
Can I run the same automation across multiple workspaces?
How do I know it is doing the right thing?
Can I pause an automation without deleting it?
Ready to try automations?
7-day free trial. 30 platforms. Unlimited posts on every plan.