You know your numbers. You are guessing at theirs.
Name the accounts you compete with and their posts collect on a schedule: what they shipped, when, and how it landed, charted against your own. No tab-checking, no scraping, no folder of screenshots you never look at again.
Competitive research that lives in browser tabs is research you do not do.
You check their account when you remember, which is when you are already anxious about your own numbers. That is the worst possible sampling schedule.
You know they post more than you. You do not know whether it works. Volume and engagement are different questions, and only one of them should change your plan.
The format that worked for them three months ago is invisible now, because nothing kept a record. You are looking at their last five posts and calling it a trend.
Honest fit check
For you if
- You have three to ten accounts you actually watch and never watch consistently.
- You want to know whether a format is working before you commit a quarter to it.
- You report to someone who asks how you compare.
Not for you if
- You want share-of-voice across the whole open web, ad spend estimates, or paid keyword data. This tracks organic social posts on the networks you have connected.
- You want to track private accounts. If you cannot see it with your own credentials, neither can this.
- You want an alert the second a rival posts. Collection runs on a schedule, not in real time.
Their strategy, on the same axis as yours.
The point is not to copy anyone. It is to know whether the thing you are worried about is real before you rebuild your content plan around a feeling.
Cadence and engagement, charted
How often each tracked account posts and what it earns, over 7, 30, or 90 days. Your own numbers sit on the same chart, so the comparison needs no mental arithmetic.
Collected on a schedule
Polling runs on its own queue, so competitor collection never competes with publishing for rate budget. You open the page and the history is already there.
Their best posts, surfaced
The posts that outperformed their own average rise to the top, so you see the format that is working rather than the last thing they happened to publish.
Turn a post into a source
A competitor post can be filed as a source, which means the composer and the agent can write your own angle from it without you retyping anything.
Read with your own credentials
Everything is fetched through the accounts you connected. There is no scraping, no third-party data broker, and nothing you could not have opened in a browser yourself.
Stays inside the workspace
What is collected for one workspace never crosses into another, in any form. Stop tracking an account and its collected posts are deleted, not archived.
From a name to a chart
Name the accounts
Add a competitor by their handle on a network you have connected. There is nothing to install and no access to request from them.
Collection starts
Their posts collect on a schedule on a dedicated queue. The first pass fills in recent history so the page is useful immediately rather than in a fortnight.
Read the comparison
Cadence, engagement, and top posts over 7, 30, or 90 days, with your own accounts on the same axis. Change the range and everything recomputes.
Act on it
File the post worth answering as a source, and write your own version in the composer or hand it to the agent. Stop tracking anyone at any time and their collected posts go with them.
Why this beats a folder of screenshots.
Three ways teams keep an eye on the competition. Two of them quietly stop happening after the first busy week.
Checking their profile manually
What most people do
- Happens when you are anxious, not on a schedule.
- No history, so you cannot see a trend.
- Nothing to compare against your own numbers.
A dedicated listening suite
What enterprise teams buy
- Priced for a marketing department, not a small team.
- Weeks of setup before the first useful chart.
- Often relies on scraped data of uncertain provenance.
- Lives apart from where you actually publish.
FoPost competitor tracking
What you actually want
- Add a handle, get history on a schedule.
- Charted next to your own accounts, same screen as your analytics.
- Read through your own connected accounts, never scraped.
- A competitor post becomes a source you write from in one click.
Publishes to all major networks