The content calendar, minus the price cliff.

Loomly built a genuinely good collaborative calendar with post ideas and approval flows. But the jump from Starter to Beyond is $65 to $332 a month on monthly billing. FoPost covers far more platforms, including X, and includes the API for everyone.

Agency and client tools · 3 minute read

FoPost

31 platforms

Real API · MCP server · Open SDK

Loomly

From $65/mo (12 accounts)

Collaborative brand calendar with approval flows.

FoPost or Loomly?

Pick FoPost if you post to X or anything beyond Loomly's eight networks, or if the jump to $332/mo is what stops you. Pick Loomly if your team runs on a shared brand calendar with post ideas and custom approval workflows.

Loomly built a genuinely good collaborative calendar, and the Post Ideas engine is a real answer to the blank page. Two things drive people away: the jump from Starter at $65 to Beyond at $332 a month is brutal, and the integration list covers eight networks with no X publishing.

FoPost vs Loomly, side by side

FeatureFoPostLoomly
Pricing modelPer connected account$65/mo, then $332/mo
Publishing platforms318
Publishes to X
Free tier2 accounts, no card
Team seatsNo seat fees3 on Starter
Public REST APIIncludedZapier only
MCP server for Claude/CursorVia Zapier
Official SDKsJS, Python, PHP (MIT)
AI agent that plans and drafts campaignsAI assistant, usage limits
Social listening (Radar)
Post idea suggestions
Approval workflowsPer-workspace approvalsCustom workflows on Beyond
Unified inboxX, Bluesky, Mastodon, Reddit, blogsMainstream networks
Discord, Slack, Telegram, DEV.to

What you pay: FoPost vs Loomly

FoPost

2 accounts
$0/mo
5 accounts
$3/mo
10 accounts
$33/mo
25 accounts
$78/mo

Loomly

Starter
$65/mo

$49/mo annual. 12 accounts, 3 users

Beyond
$332/mo

$249/mo annual. 60 accounts, unlimited users

Enterprise
Custom

61+ accounts, priority support

Why teams move from Loomly

  • No price cliff

    Loomly goes from $65/mo for 12 accounts to $332/mo for 60. FoPost bills per connected account, so 12 accounts cost $39/mo and each new one adds a small, predictable amount.

  • Far more platforms, including X

    Loomly integrates 8 networks (FB, IG, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads). FoPost ships 31 including X, Bluesky, Mastodon, Discord, Slack, Telegram, Reddit, DEV.to and Hashnode.

  • Public REST API and MCP

    FoPost includes a REST API, signed webhooks, an MCP server for Claude and Cursor, and SDKs in 12 languages. Loomly relies on Zapier for programmatic use.

  • An agent that fills the calendar

    Describe a campaign and the FoPost agent plans it, drafts a post per network in your brand voice and generates images. You approve before anything is scheduled.

  • Social listening

    Radar tracks brand, competitor and keyword mentions with sentiment and share of voice. Loomly does not offer listening.

Where Loomly wins

  • Post Ideas engine

    Loomly suggests content based on trending topics and holidays. A genuinely useful prompt for teams who struggle with the blank page.

  • Strong approval workflows

    Approvals and structured feedback baked into the calendar, with custom roles and workflows on Beyond.

  • Unlimited users on Beyond

    The higher tier includes unlimited team members and 60 accounts.

Why people look for a Loomly alternative

  • The tier cliff

    $65/mo to $332/mo between Starter and Beyond, with nothing in between.

  • Eight platforms and no X

    Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business and Threads. X is absent.

  • No public API

    Programmatic publishing runs through Zapier rather than a documented API.

Which one should you pick?

Choose FoPost if

  • You publish to X, Bluesky or Mastodon
  • You have more than 12 accounts but do not want to pay $332/mo
  • You want a REST API and MCP server rather than Zapier
  • You want an AI agent that drafts a campaign across networks
  • You want social listening alongside publishing

Choose Loomly if

  • Your team relies on post ideas from trends and holidays
  • You need custom roles and multi-step approval workflows
  • You want unlimited users and 60 accounts on one plan
  • All your accounts are on Loomly's eight networks

Switching

Bring your posting schedule over this afternoon

Connect your accounts, rebuild the queue once, and pay for what you actually post.

Create Free Account

Best Loomly alternatives in 2026

  1. 1

    FoPost

    Best for: Founders and small teams who want every platform and a real API without an enterprise sales process

    31 platforms, 30 of them on official APIs and Substack through the browser extension, a documented REST API, an MCP server included, an MIT-licensed SDK, and AI that rewrites each post per network.

    Start Free
  2. 2

    Planable

    From $33/workspace/mo

    Best for: The closest match on collaboration and approvals

    Approval-first collaboration tool for agencies.

    FoPost vs Planable
  3. 3

    SocialPilot

    From $30/mo (7 accounts)

    Best for: Agency features without the price cliff

    Agency-focused scheduler with strong account limits.

    FoPost vs SocialPilot
  4. 4

    Kontentino

    From €49/mo billed annually (10 profiles)

    Best for: Agencies who want brand asset governance with approvals

    Agency approval tool with brand asset governance.

    FoPost vs Kontentino
  5. 5

    HeyOrca

    From $59/calendar/mo

    Best for: Per-calendar pricing with unlimited users

    Per-calendar agency tool with unlimited users.

    FoPost vs HeyOrca
  6. 6

    CoSchedule

    From $39/mo (1 user)

    Best for: Teams who want a full marketing calendar, not just social

    Marketing work calendar with social publishing attached.

    FoPost vs CoSchedule
  7. 7

    Metricool

    From $20/mo (5 brands)

    Best for: Freelancers who want low cost and strong analytics

    Analytics-led social management at indie prices.

    FoPost vs Metricool
  8. 8

    Sendible

    From $29/mo (6 profiles)

    Best for: Agencies needing white-label client reports

    Mature agency suite with white-label reporting.

    FoPost vs Sendible

Move from Loomly to FoPost in 4 steps

  1. Step 1

    Create your account

    Create your FoPost account in under 60 seconds. Your first connected accounts are free.

  2. Step 2

    Connect your accounts

    OAuth into 30 networks via their official APIs. Substack, the one network with no write API, publishes through the FoPost browser extension.

  3. Step 3

    Import your scheduled posts

    Bulk-import scheduled posts via CSV or API. We'll re-queue them on your old timing.

  4. Step 4

    Cancel your old subscription

    Run both side by side until your queue has moved over, then cancel.

FoPost vs Loomly: questions

Is FoPost cheaper than Loomly for 12 accounts?

Yes. Loomly Starter is $65/mo on monthly billing for 12 accounts and 3 users. On FoPost, 12 accounts cost $39/mo after the monthly credit, with no seat fees.

Can Loomly publish to X?

X is not among the networks Loomly lists. FoPost publishes to X, billed per API call, with a card on file.

Does Loomly have an API?

Loomly lists Zapier as its integration route, including a Zapier-hosted MCP. FoPost includes a documented REST API, signed webhooks, an MCP server and SDKs in 12 languages.

How do I move from Loomly to FoPost?

Connect your accounts with OAuth, turn on approvals for any workspace that needs sign-off, and bring scheduled posts in with a bulk CSV import. Cancel once the queue has moved.

What is the best Loomly alternative?

Planable is the closest on collaboration and approvals. FoPost is the better fit if the price cliff and platform ceiling were the issue, across 31 networks including X.

Which alternative has the best approval workflow?

Planable is the strongest, with HeyOrca close behind for client review without requiring client logins. Kontentino adds two-step internal-then-client approval.

Is there a Loomly alternative that publishes to X?

Most of them. FoPost, SocialPilot, Sendible and Publer all publish to X, and Metricool sells it as an add-on.

FoPost vs other tools