Recycling

Most posts are seen by a fraction of the people who follow you. A post that did well six months ago is new to most of your audience now.

Recycling resurfaces those, without reposting the same text until it grates.

Picking winners

The recycler surfaces evergreen posts that performed, using your own analytics rather than a guess. You approve the ones worth repeating, since some good posts are tied to a moment and do not survive it.

Fresh variants

Each recycle is rewritten rather than reposted verbatim. Same point, different words. That is what keeps it from reading as an automated loop, and it is why recycling spends AI credits.

Variants are approved before they queue. Nothing goes out that you have not seen.

Cadence and guard rails

Set how often a post may return, per post. A cornerstone piece might recycle monthly, a smaller one twice a year.

Auto-stop rules end a recycle when it stops working: engagement falling off, or a number of runs reached. A post recycling into indifference stops on its own.

The queue

Each approved winner gets its own queue, so recycled content is spaced out instead of arriving in a burst.

Reporting

Analytics separates recycled from original posts, so you can see whether recycling is actually earning its slot rather than assuming it.

Recycling or repeating

A repeatable post sends the same content on a fixed cadence, which suits a standing announcement. Recycling picks proven posts and varies them, which suits evergreen content.

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