Facebook Analytics
Post insights and Page-level metrics.
Per post
Impressions, reach, clicks, comments, shares, and reactions, with the reaction breakdown (like, love, and the rest) kept separate. Video posts add views, total watch time, and average watch time.
Per Page
Followers, published post count, 28-day reach and page views, and follower adds and removes over the period, enough for analytics to draw growth honestly, including the losses.
Recent Page posts are synced too, including ones published directly on Facebook, so top-posts rankings reflect the Page rather than the tool.
Not available
Audience demographics and competitor tracking are not available for Facebook.
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Related documentation
- Facebook
Page posts with photos, video, and links, plus page insights.
- Publishing to Facebook
Post shapes and limits for Facebook Pages.
- Analytics
Engagement, followers, top posts, best times, and audience.