Google Business Profile

Update, event and offer posts on a business location, reviews in the inbox, and the profile itself.

Google Business Profile posts appear on your business listing in Search and Maps.

Connecting

Accounts → Connect → Google Business Profile, approve with the Google account that manages the business, then pick the location. One connection per location, so a multi-location business connects each one it posts to.

What you can publish

Limit	Value
Text	1,500 characters
Image	One JPEG or PNG, between 10 KB and 5 MB, at least 400×300
Video	Not supported; a video attachment is blocked before publishing
Tags	Not supported

Post types

Pick the type in the composer's Google Business section.

Type	What it is	What it needs
Update	A plain post with an optional photo and button	Nothing beyond the text
Event	A dated happening shown with its schedule	A title and a start and end time
Offer	A promotion with a coupon and redemption terms	A title and a schedule; the coupon, link and terms are optional

Buttons

An update or event carries one call-to-action: Book, Order Online, Shop, Learn More, Sign Up or Call Now, or no button at all. Every one but Call Now takes a link; Call Now uses the phone number on the listing. An offer renders its own redemption button instead, so it takes no separate call-to-action.

Through the API these arrive as per-account platform settings: post_type, cta_action, cta_url, event_title, event_start, event_end, offer_coupon_code, offer_redeem_url and offer_terms.

Reviews

Reviews left on the location arrive in the inbox under Reviews, each with its star rating and the reviewer's name. Answering one posts the response on Google as the business; Google allows a single response per review, so sending again replaces the previous one.

Facebook Page recommendations land in the same place, under the same type. A recommendation has no stars of its own, so a positive one reads as five and a negative one as one.

Reviews are read through the Business Profile API, which Google grants per project. Until that grant is in place the inbox lists Google Business under Soon and the reply endpoint answers 503.

Managing the profile

A connected location is editable from Connections → the account → Business Profile:

Section	What you can do
Profile	Business name, description, website and phone
Photos	Add a photo from your media library under a category (cover, interior, product, menu and the rest), or remove one
Action links	Add, edit and remove the Book, Reserve, Order and Shop buttons on the listing
Verification	See whether the location is verified and which verification methods Google offers it

Attributes, food menus and the service list are editable through the API, along with everything above. Photos always come from your media library, so a location photo is an asset you already own rather than a link typed into a box; JPEG and PNG only.

A location can also be handed to another workspace without reconnecting it. The connection and everything keyed to it move together, in one step, and the caller has to own both workspaces.

Like reviews, profile management needs the Business Profile API grant. Until it is in place the Business Profile tab does not appear and the endpoints answer 503.

Analytics

Post metrics are not read back. Location performance is: daily impressions on Search and Maps, calls, direction requests, website clicks, bookings and food orders, plus the search terms people used to find the listing, by month. Both read through the same API grant as everything above.

Deleting

Deleting the post in FoPost removes it from the listing.

Connecting AccountsConnect a network, keep it healthy, and reconnect when a token expires.Creating PostsThe composer, per-network overrides, and previews.All PlatformsEvery network FoPost publishes to, what each supports, and how each one is delivered.