Publishing to LinkedIn

Post shapes, media limits, and the carousel and document paths.

Post shapes

Picked from what the post carries, in this order:

  • Video: one video with the text
  • Document: a PDF attached to the post, LinkedIn's native document viewer
  • Carousel: turn on post as carousel and multiple images publish as one swipeable document, with an optional carousel title
  • Multi-image: up to 20 images in one post
  • Single image
  • Link post: the post's link as LinkedIn's preview card, with the post text above it
  • Text only

Per post you can set visibility: public, or connections only.

Limits

LimitValue
Text3,000 characters, hashtags appended
MediaUp to 20 items
Image size10 MB (JPEG, PNG, or GIF)
VideoMP4, up to 500 MB and 30 minutes
DocumentsPDF
Alt textUp to 4,086 characters per image

No native articles

LinkedIn has no API for authoring articles: that is LinkedIn's gap, not a toggle. A post composed as an article reaches LinkedIn as its companion link post: title, description, and link card pointing at the article's home.

Deleting

Deleting the post in FoPost deletes it on LinkedIn.

Next

Related documentation
  • LinkedIn

    Posts with images, video, PDF documents, and carousels, for profiles and company pages.

  • LinkedIn Analytics

    What LinkedIn reports for profiles, and the extra metrics company pages get.

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